Brian Efa.

Brian Efa.
Jonel Hospitality Consulting
15 years industry experience
In a few words tell us about yourself.
Brian Efa, is currently the Managing Partner, Jonel Hospitality Consulting; a hospitality investment advisory firm. He is the President and Founder of Nigeria Hotel and Tourism Investment Conference and founder Shortlet-nigeria.com. Jonel Hospitality Consulting as premium Tourism and Hospitality investment advisory firm is a consultant of the Federal Government of Nigeria and Akwa Ibom State Government. He is the Chairman, Brinel Integrated Systems Limited and Director Jonel Entertainment Limited. Prior to establishing Jonel Hospitality Consulting in 2011, Brian spent over 8 years in the hospitality sector and held various finance positions including serving as the pioneer Assistance Financial Controller Southern Sun Ikoyi , Pioneer Deputy Chief Accountant Le Meridian Ibom Hotel and Golf Resort and Finance and Admin Manager Le Chateau Calabar Brian attended Army Children School Calabar and the Prestigious Hope Waddell Training Institution also in Calabar. He holds a Bachelor of Science Degree in Accounting from University of Calabar and a Master of Science Degree In Corporate Finance from the University of Manchester UK. Brian is an alumnus of the Lagos Business School and Harvard Business School United State and holds a Certificate in Finance Management from Hotel School the Hague (Netherlands) He has the following professional qualification • Associate Chartered Accountant • Associate of the Institute of Chartered Management Auditors • Certificate in international Financial Reporting ACCA (UK) • Associate of the Institute of Credit and Risk Management • Member Hotel Accounting Association Uk Brian has attended several training in and outside the country including • Lean Process Training ( Process Improvement) Programme – Nigeria • Six Sigma Certification Training (Green Belt) – South Africa • Process Change and Innovation Transfer Training- BELGIUM • Budgeting and Budgetary Control: Lagos Business School • Enabling Compliance with Financial Reporting Act: ICAN • Practical IFRS conversion Programme – ADRAC Business School • Finance and Operational Strategy-Simulation – Philips Consulting • United Nation/ JCI Global Partnership Summit on Millennium Development Goal ,New York
What inspired your interest in the hospitality and tourism industry?
Service Excellent
What’s your vision for the hospitality & tourism industry?
My vision for Nigeria Tourism and hospitality industry is to see improvement domestic tourism in Nigeria and more involvement of Government in Tourism promotion and investment.
In what ways has your company contributed to the growth of the hospitality industry and it’s stakeholders?
We undertake research, support investors and organizer of Nigeria Hotel and Tourism Investment Conference
What are your major challenges in your business?
Investors do not see the need for hospitality consultants.
What are your thoughts on the state of the hospitality & tourism industry in Nigeria?
The industry is still very under developed and needs collective efforts to improve it.
How do you intend to join in the campaign of changing the game and perception of the hospitality & tourism industry in Nigeria?
Doing that through my annual conference.
Words of wisdom for intending and current industry stakeholders.
Be focus and believe in the industry.
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